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Hotels First identifies and structures hotel led repositioning opportunities for capital seeking exposure to London and UK hospitality growth markets. We bring together the asset, brand, operator, technical team and valuation logic before investment decisions are made.
London remains a high demand hotel market with limited new supply and increasing scarcity of deliverable opportunities. Hotels First exists to identify and structure those opportunities for capital.
Our focus is on existing buildings where value can be unlocked through brand alignment, operator strategy, technical feasibility, planning route, capex control and stabilised income. We look at each opportunity as a full investment case, not simply a property conversion.
Full Investment Case
We look at each opportunity as a full investment case, not simply a property conversion. This includes:
- 01Location and corporate & leisure demand
- 02Events potential
- 03F&B and rooftop activation
- 04Floorplate efficiency
- 05Operator P&L and brand alignment
- 06Valuation support
- 07Exit positioning
Who We Work With
Hotels First is designed to give capital a clearer route into hospitality repositioning by bringing together the asset, brand, operator, technical team, planning strategy and valuation logic before investment decisions are made.
- —Private capital
- —Family offices
- —Institutional investors
- —Hotel investors
- —Capital partners
Investment Thesis
We believe carefully structured hotel repositioning can provide a compelling route to long term value creation, connecting the right buildings with the right hospitality strategy, brand and capital.
Constrained supply
London and key UK growth markets face a structural shortage of new hotel supply. Planning constraints, construction costs and land scarcity mean that repositioning existing buildings is one of the most credible routes to new hotel inventory.
Structured before capital
Hotels First brings together the asset, brand, operator, technical team, planning strategy and valuation logic before investment decisions are made. This gives capital a clearer, lower-risk route into hospitality repositioning.
Long term value creation
Carefully structured hotel repositioning, connecting the right buildings with the right hospitality strategy, brand and capital, can provide a compelling route to long term value creation in markets with durable demand fundamentals.
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