Working With Us
Brand & Operator
Partners
Hotels First works with hotel brands, operators and hospitality groups who understand the opportunity in repositioning existing buildings into destination-led hotels across London and key UK growth markets.
In London and key UK growth markets, new hotel supply remains constrained while demand from corporate, leisure, events and local destination users continues to grow. This creates a clear opportunity for the right brands and operators to shape hotel assets from the earliest stage.
Our focus is on existing buildings, particularly office assets, where location, scale, floorplate efficiency, transport connectivity, planning context and technical deliverability can support a credible hotel strategy. Hotel repositioning in London and across UK growth markets requires brand and operator alignment from the outset.
Concepts We Work Across
We are particularly interested in working with brands and operators across:
- —Lifestyle hotels
- —Upper midscale hotels
- —Upscale hotels
- —Extended stay and aparthotel concepts
- —Corporate and business travel hotels
- —Destination-led hotels with F&B, rooftop, events, wellness or local amenity potential
Full Execution Lens
Hotels First looks at each opportunity through a full execution lens, assessing hotel conversion feasibility across every dimension:
- 01Brand fit and operator P&L
- 02Key count potential
- 03Floorplate efficiency
- 04Planning route and consents
- 05MEP and building services
- 06Façade and envelope
- 07Fire strategy and life safety
- 08Capex and programme
- 09Valuation logic and capital structure
- 10Stabilised income
Why Work With Hotels First
We welcome conversations with hotel brands and operators who can move quickly, understand conversion led opportunities and want access to structured London and UK hotel repositioning opportunities.
Structured from the outset
We bring together the asset, planning strategy, technical team and capital structure before operator conversations begin, so brands and operators can engage with deliverable investment cases, not speculative ideas.
Not a broker or agent
Hotels First is a specialist hospitality repositioning platform. We are not a generic property company, broker or agent. Our focus is on structured, executable hotel opportunities in London and key UK growth markets.
Early alignment
We believe brand and operator alignment from the earliest stage produces better outcomes. We welcome conversations with brands and operators who can move quickly and understand conversion led opportunities.
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