Working With Us

Agents & LPA
Receivers

Hotels First works with agents, LPA receivers, administrators, asset managers and owner-side advisers where existing buildings may be suitable for hotel led repositioning. We move quickly, work confidentially and assess every opportunity through a full execution lens from the outset.

If you have an asset that may have hotel repositioning potential, we want to hear from you, whether it is formally on the market or not.

We are particularly interested in larger office buildings, existing commercial assets and mixed-use opportunities in London and key UK growth markets where hotel use may unlock long-term value. We work directly with the relevant professional team and provide a clear, considered view on hotel repositioning potential without unnecessary delay.

Asset Focus

We focus on assets where the following characteristics can support a credible hospitality strategy:

  • Location and scale
  • Floorplate efficiency and key count potential
  • Transport connectivity
  • Corporate and leisure demand drivers
  • Planning potential and consents route
  • Technical deliverability

Execution Lens

Our approach is to assess opportunities through a full execution lens from the outset. This includes:

  • 01Operator fit and brand positioning
  • 02Planning route and consents
  • 03MEP and building services
  • 04Façade and envelope
  • 05Fire strategy and life safety
  • 06Capex and programme
  • 07Valuation logic
  • 08Capital structure

How We Work

We work directly, confidentially and quickly. Where an asset has genuine hotel repositioning potential, we provide a clear view and move to structure the opportunity properly.

01

Initial Review

We assess the asset against our core criteria, including location, scale, floorplate efficiency, demand drivers and planning context, to determine whether hotel repositioning is credible.

02

Execution Lens

Where the initial review is positive, we apply a full execution lens covering MEP, façade, fire strategy, capex pathway, operator fit, brand positioning and valuation logic.

03

Structured Outcome

We present a clear view on hotel repositioning potential and, where appropriate, move to connect the asset with the right brand, operator and capital structure.

Agent & LPA Receiver Enquiries

Submit an asset opportunity
or enquiry.

Hotels First

Hotels First is a trading name and style of Azad Haque Holdings Ltd.

CO Reg No: ZC026762  |  Company No: SC804010  |  Registered Office: 25–27 Burns Statue Square, Ayr, KA7 1SU, United Kingdom.

© 2026 Azad Haque Holdings Ltd. All rights reserved.