Working With Us
Hotels First works with agents, LPA receivers, administrators, asset managers and owner-side advisers where existing buildings may be suitable for hotel led repositioning. We move quickly, work confidentially and assess every opportunity through a full execution lens from the outset.
If you have an asset that may have hotel repositioning potential, we want to hear from you, whether it is formally on the market or not.
We are particularly interested in larger office buildings, existing commercial assets and mixed-use opportunities in London and key UK growth markets where hotel use may unlock long-term value. We work directly with the relevant professional team and provide a clear, considered view on hotel repositioning potential without unnecessary delay.
Asset Focus
We focus on assets where the following characteristics can support a credible hospitality strategy:
Execution Lens
Our approach is to assess opportunities through a full execution lens from the outset. This includes:
How We Work
We work directly, confidentially and quickly. Where an asset has genuine hotel repositioning potential, we provide a clear view and move to structure the opportunity properly.
01
Initial Review
We assess the asset against our core criteria, including location, scale, floorplate efficiency, demand drivers and planning context, to determine whether hotel repositioning is credible.
02
Execution Lens
Where the initial review is positive, we apply a full execution lens covering MEP, façade, fire strategy, capex pathway, operator fit, brand positioning and valuation logic.
03
Structured Outcome
We present a clear view on hotel repositioning potential and, where appropriate, move to connect the asset with the right brand, operator and capital structure.
Agent & LPA Receiver Enquiries
Submit an asset opportunity
or enquiry.